How Health Focus Increased Conversions by 73% While Cutting CPA by 42%

At Kleverish, we transformed Zeel Pest Control’s Google Ads into a scalable, high-performance acquisition system. We restructured campaigns by service intent (like termite and general pest control), focused on high-conversion keywords, and eliminated low-intent traffic to improve lead quality.

We implemented advanced conversion tracking to measure only meaningful actions, optimized mobile-first landing pages for better conversions, and added strong negative keyword strategies to reduce wasted spend.

Through continuous optimization of bidding, geo-targeting, and ad creatives, we helped Zeel Pest Control consistently dominate local search results.