SEO Case Study: Girveda
How Girveda Increased Organic Sales by 185% While Boosting Conversion Rate by 70%
At Kleverish, we transformed Girveda’s SEO strategy into a scalable, revenue-focused organic growth engine. Instead of chasing vanity traffic, we restructured the entire SEO approach around high-intent, purchase-driven keywords, ensuring that every visitor had a higher probability of converting.
We optimized product and collection pages with conversion-first SEO frameworks, improved on-page content to highlight benefits over features, and strategically built internal linking to push authority toward revenue-generating pages. We also enhanced technical SEO by improving page speed, mobile usability, and indexing efficiency—ensuring a seamless user journey from search to checkout.
Through continuous optimization of content, keyword targeting, and user experience, Girveda evolved from a traffic-heavy store into a high-converting organic sales machine, consistently generating revenue without relying on paid ads.
SEO Performance Comparison (Period-on-Period)
| Metric |
Mar–Sept 2025 |
Oct 2025–Apr 2026 |
Growth |
| Sessions |
17.9K |
23.3K |
+30% |
| Sales |
₹72.8K |
₹1.9L |
+161% 🚀 |
| Orders |
52 |
159 |
+205% 🚀 |
| Conversion Rate |
0.64% |
1.02% |
+59% |
SEO Keywords Ranking
| Keywords |
Poistion |
| Girveda A2 Ghee near me |
01 |
| Medicated Ghee |
02 |
| Ashwagandha Ghee |
03 |
| Best A2 Ghee in India |
04 |
SEO Key Growth Insights
- - Organic sessions increased +42% (8.1K → 11.5K)
- - Organic revenue grew +185% (₹68K → ₹1.94L)
- - Orders from organic increased +210% (61 → 189)
- - Conversion rate improved from 0.75% → 1.28% (+70%)
- - Shifted traffic from low-intent visitors to high-converting search queries
- - Google Organic became the primary revenue-driving channel
What Was the Problem (Before SEO Optimization)
Girved was generating traffic but struggling with:
- -Low conversion rate despite decent organic sessions
- -Ranking mostly for informational keywords (low buying intent)
- -Poor product page optimization (weak content + no SEO structure)
- -Lack of internal linking between collections and products
- -No structured SEO strategy → traffic ≠ revenue
- -Missed opportunities in high-intent commercial keywords
SEO Final Outcome
Girved transformed from a traffic-focused store into a revenue-driven organic machine:
- - Generated 2.5X+ revenue growth from organic search
- -Increased qualified orders without relying on paid ads
- -Built a strong foundation with BOFU keyword targeting
- -Improved conversion rate through SEO + CRO alignment
- -Established scalable organic growth system
- -Positioned Google Search as a consistent sales channel
Partner with the SEO Agency That’s Generated $321K+ in Revenue in 2 Years!